WE'RE MOVING SOON. DON'T PAY US ANY ATTENTION. THIS VERSION OF DROP-BOMB is officially DEAD.
Showing posts with label alcohol. Show all posts
Showing posts with label alcohol. Show all posts

December 19, 2008

Rest In Peace: Sparks



*sigh* I can't even begin to tell anyone how much of this shit I've drank in my lifetime. Seriously. I'm in tears.

If you're not familiar with Sparks, you might think that mixing an energy beverage and malt liquor in one can is a little bit like buying premade s'mores or those jars that come with the peanut butter and jelly already swirled together. (And if you haven't thought of mixing caffeine and alcohol in the first place, then you really are over 30.) But Sparks has a taste all its own—more like frothy Tang than beer and Red Bull combined.

Scientists have also argued that mixing a downer (alcohol) with an upper (caffeine) can send your heart rate on a rollercoaster ride (all while your mind rattles with the question "How drunk am I?"). And research conducted at Wake Forest University found that students who mixed both ingredients—as in, vodka and Red Bull—were more injury-prone than those who stuck to straight alcohol.

Despite this slander—as I'll call it—Sparks, and beverages like it, had been approved by the federal regulating authorities several times, overcoming criticism of the way they were formulated, labeled, marketed and sold. In the eyes of the government, this glorious nectar was good to go. But unfortunately, that didn't stop more than a dozen state attorney generals from initiating lawsuits this year. Nearly all of them mentioned that teachers didn't know that the students drinking Sparks in their class were not just drinking another energy drink.

In the end, authorities won out and MillerCoors chose to "reformulate" the beverage (removing the uppers) in an agreement reached on Thursday. In short, I'll lose my stimulant-filled Saturday evenings, and the corporation will pay $550,000 to the 13 states that challenged it, as well as the city of San Francisco.


For all my Seattle fam, stay tuned. We'll be throwing a party NOT to mourn the loss of our dear friend Sparks. This will be a party to CELEBRATE the LIFE of our good friend. If you're gonna miss sparks like I am. Make sure you take the $310 you were about to spend on some JO's on Eastbay tonite before the bullshit ass website crashed when you had the shit in your cart. and go to your nearest AMPM and COP that shit before Jan 10th. We're going to throw the party sometime before then. Stay tuned.

August 05, 2008

Dr. Dre gets his own Cognac.


(Remember this old rumored album cover like 5 years ago?)

In the Drinks Americas Q4 earnings, which were released yesterday, the company said it would introduce Aftermath Cognac in the next 60 days. The production, supply and European distribution of the cognac will be handled by Abecassis Cognac, a cognac producer.

Following that, an 80-proof flavored and unflavored sparkling vodka will hit the market, also within the next 60 days.


I guess everyone's doin the vodka thing these days. If Grey Goose and Redbull need an official sponsor, holler at Tiffloc. Myself being the cheap ass that I am usually stick with the 100 proof Smirnoff, or some 151 and Cherry LimeAide Juice. WTF is Juice though?


BillBoard

June 30, 2008

BeKanye



http://bekanyenow.com/


BRILLIANT freaking advertising for Aboslut Vodka. EAT THAT DIDDY! hahaha. 2 weeks away from launch. Must be 21 to enjoy BeKanye.



Is BeKanye right for YOU?

PREVIOUSLY


For everyone playing catch up like Heinz, back in FEB this news was released:

"I have a lot of respect and admiration for a brand that was so ahead of its time in terms of seeing the value of collaborating with the creative community to express a unique vision of ABSOLUT. This is a brand that has worked with the pre-eminent artists of the 20th Century -- Tom Ford, Andy Warhol, Keith Haring, Helmut Newton. These are individuals who have inspired me in my work, and I feel honored to be a part of this legacy," said Kanye West. "What I'm most excited about is the opportunity to help push ABSOLUT in even more scintillating ways through a collaboration that puts me both in front of and behind the camera."


I hope they aren't mad, but me and my crew had some goose right before the concert :)

Also: Kanye West/Absolute 100 Afterparty on june 1st