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July 18, 2008

NIKE CUTS AIR STABS in Response to Violence in UK

>Doesn't Air Stab stand for "Stability"?

Due to more than 5,000 stabbings across London this year, and an incident about a week ago where two shoplifters stabbed an employee while they were trying to get away. Nike has decided to RECALL the Nike Air Stabs.

Crimestoppers, the crime fighting charity, said it was “astonished that a major retailer such as Nike could be this naïve and act so irresponsibly with its marketing. With the current gun and knife epidemic that is sweeping our country we would expect retailers to be taking a more sensitive approach to promoting products to a young and impressionable market.”

Brooke Dunford, the organiser of a recent anti-knife rally and a friend of Ben Kinsella, the 16-year-old who was stabbed to death in London last month, told The Times that the name Air Stab made her “sick to the stomach”.

“What are they trying to promote?” she said.


What are they going to do with the Nike PocketKnife's?



Apparently Nothing:

Nike continues to sell a shoe range called Pocketknife online and yesterday defended the brand name. “It's an ACG, or all-conditions gear shoe,” said the spokesman. “You can fold it up and put it in your rucksack. It's all about camping and being outdoors.”


Read the Times Online article for more information and of course keep checking in here for the latest news. Head to solecollector and buy up all your favorite stab(ility)s before prices jump 3 fold. Shout out to Stevizzle for showin me the article.

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